:root {
  --orange: #ff6a00;
  --ink: #111111;
  --muted: #686868;
  --line: #e8e5df;
  --paper: #ffffff;
  --cream: #f6f3ee;
  --soft-orange: #fff0e5;
  --max: 1220px;
  --radius-lg: 32px;
  --radius-md: 22px;
  --shadow: 0 30px 80px rgba(17, 17, 17, 0.10);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: Inter, ui-sans-serif, -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
body.menu-open { overflow: hidden; }
a { color: inherit; text-decoration: none; }
img { display: block; width: 100%; }
button { font: inherit; }
::selection { background: var(--orange); color: #fff; }

.skip-link {
  position: fixed;
  top: 12px;
  left: 12px;
  transform: translateY(-160%);
  z-index: 9999;
  background: var(--ink);
  color: #fff;
  padding: 10px 14px;
  border-radius: 10px;
}
.skip-link:focus { transform: translateY(0); }

.container { width: min(var(--max), calc(100% - 48px)); margin-inline: auto; }
.section-shell { position: relative; padding: 110px 0; overflow: clip; }
.section-cream { background: var(--cream); }

.topline { background: var(--ink); color: #fff; font-size: 12px; letter-spacing: .08em; text-transform: uppercase; }
.topline-inner { min-height: 38px; display: flex; align-items: center; justify-content: center; gap: 14px; white-space: nowrap; }
.topline-inner a { color: #ffb27b; font-weight: 700; margin-left: 6px; }
.topline-dot { width: 3px; height: 3px; background: #777; border-radius: 99px; }

.site-header { position: sticky; top: 0; z-index: 1000; background: rgba(255,255,255,.93); backdrop-filter: blur(18px); border-bottom: 1px solid rgba(17,17,17,.07); }
.nav { height: 82px; display: flex; align-items: center; justify-content: space-between; }
.brand { display: inline-flex; align-items: center; gap: 11px; }
.brand-mark { width: 34px; height: 34px; display: grid; place-items: center; background: var(--ink); color: var(--orange); border-radius: 10px; font-weight: 900; font-size: 18px; letter-spacing: -.04em; }
.brand-wordmark { font-size: 13px; font-weight: 850; letter-spacing: .08em; }
.brand-wordmark em { color: var(--orange); font-style: normal; }
.nav-menu { display: flex; align-items: center; gap: 30px; font-size: 14px; font-weight: 650; }
.nav-menu > a:not(.nav-cta) { color: #333; transition: color .2s ease; }
.nav-menu > a:not(.nav-cta):hover { color: var(--orange); }
.nav-cta { display: inline-flex; align-items: center; gap: 10px; background: var(--ink); color: #fff; padding: 13px 18px; border-radius: 999px; }
.nav-cta span { color: var(--orange); }
.menu-toggle { display: none; border: 0; background: transparent; width: 40px; height: 40px; padding: 0; position: relative; cursor: pointer; }
.menu-toggle span { position: absolute; width: 22px; height: 2px; background: var(--ink); left: 9px; transition: .25s ease; }
.menu-toggle span:first-child { top: 15px; }
.menu-toggle span:last-child { top: 23px; }
.menu-toggle[aria-expanded="true"] span:first-child { transform: translateY(4px) rotate(45deg); }
.menu-toggle[aria-expanded="true"] span:last-child { transform: translateY(-4px) rotate(-45deg); }

.hero { padding-top: 92px; padding-bottom: 44px; }
.hero::before { content: ""; position: absolute; width: 700px; height: 700px; right: -360px; top: -280px; border-radius: 50%; background: radial-gradient(circle, rgba(255,106,0,.12), rgba(255,106,0,0) 66%); pointer-events: none; }
.hero-grid { display: grid; grid-template-columns: 1.1fr .9fr; align-items: center; gap: 72px; }
.eyebrow { display: flex; align-items: center; gap: 10px; color: #575757; font-size: 12px; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; margin-bottom: 24px; }
.eyebrow > span { width: 28px; height: 2px; background: var(--orange); }
.hero h1 { margin: 0; max-width: 770px; font-size: clamp(52px, 6.2vw, 88px); line-height: .98; letter-spacing: -.065em; font-weight: 820; }
.hero h1 em { color: var(--orange); font-style: normal; font-weight: 820; }
.hero-lead { margin: 30px 0 0; max-width: 680px; color: #5c5c5c; font-size: 19px; line-height: 1.65; }
.hero-actions { margin-top: 34px; display: flex; align-items: center; gap: 24px; flex-wrap: wrap; }
.btn { display: inline-flex; align-items: center; justify-content: center; gap: 12px; padding: 16px 22px; border-radius: 999px; font-weight: 780; font-size: 14px; transition: transform .2s ease, box-shadow .2s ease, background .2s ease; }
.btn:hover { transform: translateY(-2px); }
.btn-primary { background: var(--orange); color: #fff; box-shadow: 0 14px 36px rgba(255,106,0,.22); }
.btn-primary:hover { box-shadow: 0 18px 42px rgba(255,106,0,.30); }
.text-link { display: inline-flex; align-items: center; gap: 9px; font-size: 14px; font-weight: 780; border-bottom: 1px solid #bfbfbf; padding-bottom: 5px; }
.text-link span { color: var(--orange); }
.hero-proof { display: grid; grid-template-columns: repeat(3, 1fr); max-width: 580px; margin-top: 52px; border-top: 1px solid var(--line); padding-top: 24px; }
.hero-proof > div { padding-right: 22px; }
.hero-proof > div + div { border-left: 1px solid var(--line); padding-left: 22px; }
.hero-proof strong { display: block; font-size: 25px; letter-spacing: -.04em; }
.hero-proof span { display: block; margin-top: 5px; font-size: 12px; color: var(--muted); }

.portrait-frame { position: relative; width: min(100%, 500px); margin-left: auto; aspect-ratio: .78; border-radius: 34px; overflow: hidden; background: var(--cream); box-shadow: var(--shadow); isolation: isolate; }
.portrait-frame::after { content: ""; position: absolute; inset: 0; background: linear-gradient(to top, rgba(17,17,17,.28), transparent 42%); z-index: 1; pointer-events: none; }
.portrait-frame img { width: 100%; height: 100%; object-fit: cover; object-position: center 24%; transform: scale(1.02); }
.portrait-label { position: absolute; z-index: 3; font-size: 10px; font-weight: 850; letter-spacing: .12em; text-transform: uppercase; }
.portrait-label-top { top: 20px; left: 20px; background: rgba(255,255,255,.9); padding: 9px 12px; border-radius: 999px; }
.portrait-label-side { top: 55%; right: -82px; color: #fff; transform: rotate(90deg); transform-origin: center; opacity: .7; }
.portrait-card { position: absolute; z-index: 4; left: 20px; right: 20px; bottom: 20px; background: rgba(17,17,17,.86); color: #fff; border: 1px solid rgba(255,255,255,.14); backdrop-filter: blur(14px); border-radius: 20px; padding: 18px 20px; }
.portrait-card-kicker { color: #ffb27b !important; font-size: 10px !important; letter-spacing: .12em; font-weight: 850; }
.portrait-card strong { display: block; margin-top: 5px; font-size: 20px; letter-spacing: -.03em; }
.portrait-card span { display: block; margin-top: 5px; color: #d0d0d0; font-size: 12px; line-height: 1.45; }

.audience-row { margin-top: 74px; min-height: 76px; border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); display: flex; align-items: center; justify-content: center; gap: 18px; flex-wrap: wrap; }
.audience-row span { font-size: 10px; letter-spacing: .14em; font-weight: 800; color: var(--muted); margin-right: 4px; }
.audience-row strong { font-size: 14px; }
.audience-row i { color: var(--orange); font-style: normal; }

.statement-grid { display: grid; grid-template-columns: .7fr 1.3fr; gap: 60px; align-items: start; }
.section-index { font-size: 10px; color: #7e7e7e; letter-spacing: .15em; font-weight: 850; text-transform: uppercase; }
.section-index.inverse { color: #969696; }
.statement-copy .kicker, .about-copy .kicker, .deliverables-title .kicker { color: var(--orange); font-size: 14px; font-weight: 800; letter-spacing: .02em; margin: 0 0 12px; }
.statement-copy h2, .section-heading h2, .about-copy h2, .cta-copy h2 { margin: 0; font-size: clamp(42px, 5vw, 68px); line-height: 1.02; letter-spacing: -.055em; }
.statement-copy > p:last-child { color: var(--muted); font-size: 18px; line-height: 1.7; max-width: 760px; margin-top: 26px; }
.cards-3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; margin-top: 72px; }
.service-card { position: relative; min-height: 330px; padding: 30px; border: 1px solid #dedad3; border-radius: var(--radius-md); background: rgba(255,255,255,.65); transition: transform .25s ease, box-shadow .25s ease, background .25s ease; }
.service-card:hover { transform: translateY(-6px); box-shadow: 0 24px 60px rgba(17,17,17,.08); background: #fff; }
.card-no { position: absolute; top: 24px; right: 24px; color: #9d9d9d; font-size: 11px; font-weight: 850; }
.icon-box { width: 46px; height: 46px; border-radius: 14px; display: grid; place-items: center; background: var(--soft-orange); }
.icon-box svg { width: 22px; height: 22px; fill: none; stroke: var(--orange); stroke-width: 1.8; stroke-linecap: round; stroke-linejoin: round; }
.service-card h3 { font-size: 25px; line-height: 1.15; letter-spacing: -.035em; margin: 58px 0 16px; max-width: 320px; }
.service-card p { margin: 0; color: var(--muted); line-height: 1.7; font-size: 15px; }

.section-heading { display: grid; grid-template-columns: 1.3fr .7fr; align-items: end; gap: 70px; }
.section-heading h2 { margin-top: 16px; }
.section-heading > p { margin: 0 0 6px; color: var(--muted); line-height: 1.7; font-size: 16px; }
.system-track { margin-top: 72px; display: grid; grid-template-columns: 1fr auto 1fr auto 1fr auto 1fr auto 1fr; gap: 12px; align-items: stretch; }
.system-step { border: 1px solid var(--line); border-radius: 18px; padding: 22px 18px; min-height: 210px; background: #fff; }
.step-num { display: inline-flex; width: 34px; height: 34px; align-items: center; justify-content: center; border-radius: 999px; background: var(--ink); color: var(--orange); font-size: 10px; font-weight: 900; }
.system-step h3 { font-size: 18px; letter-spacing: -.02em; margin: 32px 0 10px; }
.system-step p { color: var(--muted); font-size: 13px; line-height: 1.6; margin: 0; }
.track-arrow { display: grid; place-items: center; color: var(--orange); font-size: 17px; }
.deliverables-grid { margin-top: 96px; padding-top: 56px; border-top: 1px solid var(--line); display: grid; grid-template-columns: .9fr 1.1fr; gap: 84px; }
.deliverables-title h3 { margin: 0; max-width: 520px; font-size: 35px; line-height: 1.12; letter-spacing: -.045em; }
.deliverables-list { display: grid; grid-template-columns: 1fr 1fr; column-gap: 30px; }
.deliverables-list div { padding: 17px 0; border-bottom: 1px solid var(--line); font-weight: 700; font-size: 14px; }
.deliverables-list span { color: var(--orange); font-size: 10px; margin-right: 12px; }

.proof { padding-top: 0; background: var(--cream); }
.proof-panel { background: var(--ink); color: #fff; border-radius: var(--radius-lg); padding: 64px; }
.proof-head { display: flex; justify-content: space-between; align-items: flex-start; gap: 50px; padding-bottom: 48px; border-bottom: 1px solid #303030; }
.proof-head p { margin: 0; max-width: 520px; color: #b6b6b6; line-height: 1.6; }
.proof-metrics { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; padding: 56px 0; border-bottom: 1px solid #303030; }
.metric { padding: 0 26px; }
.metric:first-child { padding-left: 0; }
.metric + .metric { border-left: 1px solid #303030; }
.metric strong { display: block; color: var(--orange); font-size: clamp(42px, 4vw, 64px); letter-spacing: -.06em; line-height: 1; }
.metric span { display: block; margin-top: 12px; color: #b6b6b6; font-size: 13px; line-height: 1.5; }
.proof-quote { position: relative; padding-top: 56px; max-width: 860px; }
.quote-mark { position: absolute; top: 42px; left: -10px; color: var(--orange); font-family: Georgia, serif; font-size: 74px; opacity: .85; }
.proof-quote blockquote { margin: 0 0 12px 54px; font-size: clamp(34px, 4vw, 52px); line-height: 1.05; letter-spacing: -.04em; }
.proof-quote p { margin-left: 54px; color: #929292; }

.about-grid { display: grid; grid-template-columns: .78fr 1.22fr; align-items: center; gap: 88px; }
.about-image { aspect-ratio: .82; border-radius: 28px; overflow: hidden; background: #fff; box-shadow: 0 24px 70px rgba(17,17,17,.08); }
.about-image img { width: 100%; height: 100%; object-fit: cover; object-position: center 25%; }
.about-copy .section-index { display: block; margin-bottom: 42px; }
.about-copy h2 { margin-top: 0; }
.about-copy > p:not(.kicker) { color: var(--muted); font-size: 17px; line-height: 1.75; max-width: 700px; }
.about-tags { display: flex; flex-wrap: wrap; gap: 10px; margin: 30px 0; }
.about-tags span { border: 1px solid #d9d4cd; border-radius: 999px; padding: 10px 13px; font-size: 12px; font-weight: 700; background: rgba(255,255,255,.6); }
.strong-link { margin-top: 6px; }

.cta { background: #fff; }
.cta-box { background: var(--orange); border-radius: var(--radius-lg); padding: 66px; display: grid; grid-template-columns: 1.25fr .75fr; gap: 80px; align-items: end; box-shadow: 0 30px 80px rgba(255,106,0,.16); }
.eyebrow.dark { color: rgba(17,17,17,.7); }
.eyebrow.dark > span { background: var(--ink); }
.cta-copy h2 { max-width: 790px; font-size: clamp(42px, 5.2vw, 70px); }
.cta-copy p { max-width: 700px; margin: 24px 0 0; color: rgba(17,17,17,.72); line-height: 1.7; font-size: 16px; }
.cta-actions { display: flex; flex-direction: column; align-items: flex-start; gap: 16px; }
.btn-dark { background: var(--ink); color: #fff; padding: 17px 24px; }
.btn-dark span { color: var(--orange); }
.cta-actions > span { color: rgba(17,17,17,.65); font-size: 12px; font-weight: 700; }

.footer { background: var(--ink); color: #fff; padding: 68px 0 28px; }
.footer-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 60px; align-items: end; }
.footer-brand .brand-mark { background: #fff; }
.footer-grid p { max-width: 480px; color: #8f8f8f; line-height: 1.6; font-size: 13px; }
.footer-links { justify-self: end; display: flex; gap: 24px; flex-wrap: wrap; }
.footer-links a { color: #c9c9c9; font-size: 13px; transition: color .2s ease; }
.footer-links a:hover { color: var(--orange); }
.footer-bottom { margin-top: 48px; padding-top: 22px; border-top: 1px solid #2b2b2b; display: flex; justify-content: space-between; color: #6e6e6e; font-size: 11px; letter-spacing: .04em; }

.reveal { opacity: 0; transform: translateY(18px); transition: opacity .7s ease, transform .7s ease; }
.reveal.is-visible { opacity: 1; transform: translateY(0); }
.delay-1 { transition-delay: .08s; }
.delay-2 { transition-delay: .16s; }
.delay-3 { transition-delay: .24s; }
.delay-4 { transition-delay: .32s; }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .001ms !important; animation-iteration-count: 1 !important; transition-duration: .001ms !important; }
  .reveal { opacity: 1; transform: none; }
}

@media (max-width: 1050px) {
  .topline-inner { justify-content: space-between; }
  .topline-dot, .topline-inner span:nth-of-type(2) { display: none; }
  .hero-grid { grid-template-columns: 1fr 1fr; gap: 40px; }
  .hero h1 { font-size: clamp(48px, 6.6vw, 72px); }
  .system-track { grid-template-columns: repeat(5, 1fr); gap: 10px; }
  .track-arrow { display: none; }
  .proof-panel { padding: 48px; }
  .about-grid { gap: 54px; }
  .cta-box { grid-template-columns: 1fr; gap: 42px; }
}

@media (max-width: 820px) {
  .container { width: min(var(--max), calc(100% - 32px)); }
  .section-shell { padding: 84px 0; }
  .topline-inner { font-size: 10px; min-height: 34px; }
  .topline-inner span:nth-of-type(1) { display: block; max-width: 62%; overflow: hidden; text-overflow: ellipsis; }
  .topline-inner a { margin-left: auto; }
  .nav { height: 72px; }
  .menu-toggle { display: block; z-index: 1002; }
  .nav-menu { position: fixed; top: 106px; left: 0; right: 0; bottom: 0; background: rgba(255,255,255,.98); backdrop-filter: blur(20px); display: flex; flex-direction: column; align-items: stretch; gap: 0; padding: 36px 24px; transform: translateY(-10px); opacity: 0; visibility: hidden; transition: .25s ease; z-index: 1001; }
  .nav-menu.open { opacity: 1; visibility: visible; transform: translateY(0); }
  .nav-menu > a:not(.nav-cta) { padding: 18px 0; border-bottom: 1px solid var(--line); font-size: 20px; }
  .nav-cta { margin-top: 24px; justify-content: space-between; border-radius: 16px; padding: 18px; }
  .hero { padding-top: 60px; padding-bottom: 36px; }
  .hero-grid { grid-template-columns: 1fr; gap: 52px; }
  .hero-copy { order: 1; }
  .hero-visual { order: 2; }
  .hero h1 { max-width: 720px; }
  .portrait-frame { margin: 0 auto; width: min(100%, 560px); }
  .audience-row { margin-top: 52px; }
  .statement-grid, .section-heading, .deliverables-grid, .about-grid, .footer-grid { grid-template-columns: 1fr; gap: 30px; }
  .cards-3 { grid-template-columns: 1fr; }
  .service-card { min-height: auto; }
  .system-track { grid-template-columns: 1fr 1fr; }
  .system-step:last-child { grid-column: 1 / -1; }
  .deliverables-grid { margin-top: 72px; }
  .proof-panel { padding: 40px 28px; }
  .proof-head { flex-direction: column; gap: 20px; }
  .proof-metrics { grid-template-columns: 1fr 1fr; row-gap: 34px; }
  .metric:nth-child(3) { padding-left: 0; border-left: 0; }
  .about-image { max-width: 520px; }
  .cta-box { padding: 46px 30px; }
  .footer-links { justify-self: start; }
}

@media (max-width: 560px) {
  .container { width: min(var(--max), calc(100% - 24px)); }
  .section-shell { padding: 68px 0; }
  .topline-inner span { display: none !important; }
  .topline-inner { justify-content: center; }
  .topline-inner a { margin: 0; font-size: 10px; }
  .brand-wordmark { font-size: 11px; }
  .hero h1 { font-size: clamp(44px, 14vw, 62px); }
  .hero-lead { font-size: 17px; }
  .hero-proof { grid-template-columns: 1fr; gap: 0; }
  .hero-proof > div { padding: 14px 0 !important; border-left: 0 !important; border-bottom: 1px solid var(--line); }
  .hero-proof > div:last-child { border-bottom: 0; }
  .portrait-frame { border-radius: 24px; }
  .portrait-card { left: 14px; right: 14px; bottom: 14px; }
  .portrait-label-side { display: none; }
  .audience-row { justify-content: flex-start; padding: 20px 0; gap: 10px 13px; }
  .audience-row span { width: 100%; }
  .statement-copy h2, .section-heading h2, .about-copy h2, .cta-copy h2 { font-size: 43px; }
  .cards-3 { margin-top: 46px; }
  .service-card { padding: 24px; }
  .system-track { grid-template-columns: 1fr; }
  .system-step:last-child { grid-column: auto; }
  .deliverables-list { grid-template-columns: 1fr; }
  .proof-panel { border-radius: 24px; padding: 32px 22px; }
  .proof-metrics { grid-template-columns: 1fr; padding: 38px 0; }
  .metric, .metric:first-child, .metric:nth-child(3) { padding: 18px 0; border-left: 0; border-bottom: 1px solid #303030; }
  .metric:last-child { border-bottom: 0; }
  .proof-quote blockquote, .proof-quote p { margin-left: 32px; }
  .about-copy .section-index { margin-bottom: 28px; }
  .cta-box { border-radius: 24px; padding: 34px 22px; }
  .btn { width: 100%; }
  .hero-actions { align-items: stretch; }
  .hero-actions .text-link { width: fit-content; }
  .footer-bottom { flex-direction: column; gap: 10px; }
}